Sandler Training
Sandler Training…leading training franchise
A Sandler Training Franchise allows you to be in business for yourself but not by yourself.
Sandler Training can offer the right person:
- Intensive start-up training sustained by ongoing reinforcement training throughout your time as a Sandler franchisee
- A comprehensive and encouraging support network that is there every step of the way
- A proven methodology for business development
- A chance for you to develop your ideal business around you
- High profit margins
About Us
For more than 30 years, Sandler Training has been a leader in sales and sales management training. Sandler's distinctive, non-traditional selling system and highly effective sales training methodology have helped salespeople and sales managers at every level. Sandler Training is designed to create lasting 'performance improvement' rather than the motivational 'quick fix' typical of many seminar-based training efforts. To do so, Sandler relies on 'reinforcement training' - a system that combines quality review materials along with access to ongoing training workshops and individual coaching sessions.Our Mission
Our mission is to be the largest and most effective Sales and Sales Management training organisation in the UK.
Financial Rewards
Training is a very high margin business. We operate on gross margins of 85% and net margins of 60%+. Many of the UK Franchisees have achieved £100K T/O in their first 12 months. In the US where there are 200+ franchisees, the top 25% of these are each over $1 million T/O businesses.
What financial returns are you looking for?
We offer an extensive network of support to help you strive for your goals.
Training and Support
We support you in every way that we can
The International Franchise Association has identified 'Lack of Support from the Parent Company' as the #1 concern from a new Franchisee. Sandler Training's powerful support and training mechanisms are probably the reason Sandler Training has enjoyed such a successful relationship with its Franchisees. This same support programme is available to you.
" In Business For Yourself: But Not By Yourself "
Initial Training
As a new Sandler Training franchisee, you'll begin with an intensive, 10-day Initial Training programme. You'll learn about The Sandler Selling System and how to deliver the material to clients, and you'll get information on the basics of setting up your business as well as programmes Sandler has in place to jump-start your new venture. Later, you'll attend additional days of the Initial Training programme.'Hands-On' Coaching
At Sandler Training we go the extra step by providing you with a personal coach to help get you off to a fast start.
Whether you call once a week or once a day, your coach will provide guidance and reinforcement, working with you 'hands-on' in all aspects of your new business, including the best approach to take with a potential client, debriefing and critiquing sales calls and helping you identify potential clients in your marketplace.
Conferences
The Sandler Selling System stresses reinforcement, and that philosophy is the same for our franchisees. In addition to personal coaching, the Home Office offers conferences three times a year to 'train the trainers.' The conferences are packed with sessions to help you become an effective trainer and business owner. It's your best opportunity to talk to other franchisees from around the world.
" The More Leads You Have To Call On: The Greater Your Opportunity For Success "
Lead Generation
In the first year of your new business, you will be focusing on building your client base. To assist you in this start-up phase, Sandler Training has developed several marketing tools and programmes that are designed to assist you in lead generation.
Starting a business takes time and effort. The more leads you have to call on, the greater your opportunity for success. These proven systems have been used for over 20 years to grow leads and turn them into customers:
Sitelets: Customisable Websites For Each Franchisee
Sandler Training has a very structured Internet program which is designed to drive leads, sales and market penetration – all while building and strengthening the overall brand.
Marketing Materials: The Tools You Need To Close More Sales
Sandler Training provides its Franchisees with a solid portfolio of marketing materials and promotional aides. From product brochures, data sheets, direct mail pieces, and posters to newsletters and electronic marketing pieces, Sandler wants to put the right tools in the hands of its Franchisees.
Executive Briefings: turn a passive prospect into a paying customer in under two hours
One of the best tools for turning prospects into customers is the Executive Briefing. By inviting prospects to a free seminar/briefing that not only gives insight into how The Sandler Selling System can benefit their company, but also gives useful training to the attendee, a Franchisee can turn a passive prospect into a paying customer in less than two hours.
E-marketing Campaign
Sandler UK includes a three month e-marketing campaign in the initial franchise fee, to support new franchisees and get them off to a flying start.
Financial Information
The Sandler Training franchise fee is £38,000 with overall financing required for about £45-50,000 to cover initial start up costs and cash flow in the first few months. The franchising departments of major High Street banks are typically happy to loan between 50 -70 % of this amount to suitably qualified candidates.
Who's Ideal for Us
Could you become a Sandler Training Franchisee?Sandler Training would be very interested in talking to individuals with sales and/or management experience whose career to date has given them:
- Rewards, but not yet fulfilled their goals?
- A substantial income, but not without personal sacrifice?
If you like your current remuneration but could do without all the travel, the pressure and the constant demands on your time, then ask yourself some of the following questions:
- Are you trainable?
- Do you enjoy selling?
- Are you sufficiently determined and motivated enough to develop your own business?
- Are you willing to follow a proven system?
- Do you have the ability to finance the capital required?
Business Description: Sandler Training- Sales and Sales Management training to businesses of all sizes
Industry Sector: Employment/Training
BFA Membership: Associate
Franchise Type: Single Operator Exec
Minimum Personal Investment: £ 12,000
Minimum Total Investment: £ 40,000
Shaun Thomson
20 Cheriton House
Cromwell Park
Chipping Norton
Oxfordshire
OX7 5SR
Prince of Wales Charity turns to Baltimore for help!
As the credit crunch bites in Great Britain even one of the Royal Family's favourite charities is suffering. The Queen's eldest son, Prince Charles, set up the Prince's Trust in 1976 to help troubled young people in the UK find a role in life.
Now the trust has been forced to turn to a Baltimore-based sales training organization to help it raise funds. It's the first time the charity has sought help with corporate fundraising. The trust say charities must think like businesses to attract support in increasingly tough times.
With corporate support waning, they decided to look to Sandler Training for help.
Nigel Dunand, 47, based in Worcester in the English West Midlands, will help the youth charity's workers find new ways to bring in extra revenue. David Littlewood, the charity's head of commercial development in the West Midlands, said: "We are in a sales environment and there are a lot of charities that we are competing with.
"We rely very much on corporate involvement for our donations. Animals charities and the like attract donation from individuals all over the country. In times of recession those donations continue and even increase". "But we're already seeing corporate donations declining as the credit crunch starts to bite."
"We now need to be more efficient and converting more of our leads."
"Initially people respond well to charities, they find it hard to say no because they genuinely want to help."
"But after as many as six meetings we still aren't seeing donations coming in and that is what we are trying to cut through."
"The challenge is to be efficient and recognise where the donations are going to come rom, I think that is where Sandler can help us."
Nigel Dunand said: "Charities spend a lot of time making visits to people who simply can’t say no to them, although they don't want to contribute.
"It is often difficult to say “no” to a charity wanting money. We'll be showing them how to help people make a decision, and get the No early, before so much time has been wasted. It’s the "think it overs" that turn into a slow ‘no’, that costs organizations valuable time and money."
"It's about understanding how people make decisions and helping them make the right one. It will require some changes in behaviour and the thought processes they use. I am really looking forward to working with them."
Nigel began work as a UK franchise holder with Baltimore-based Sandler, the world's largest sales training organisation, just over a year ago after spending 18 years with German firm IFM Electronic in both America and the UK.
He is part of the success story behind the transformed Longbridge site in Birmingham, once home to British Leyland and Rover until its 6,000 workers lost their jobs in 2005.
Now he runs courses from the Innovation Centre at Longbridge, a far cry from the site's strike-ravaged history in the 1970s when convenor Derek "Red Robbo" Robinson orchestrated 523 industrial disputes at the then government-owned British Leyland (BL) plant.
Nigel said: "It's becoming a success story in one of the buildings that grew from the rubble of Longbridge Rover."
"It's good to be a part of a group of people breathing new life into Longbridge after its troubles of the past. I am delighted to bring Sandler Training to a famous site and become part of the new lease of life it's now enjoying." “Many of our clients have innovative products or services that they want to get into the market as fast as possible. They find that the traditional sales approach produces long sales cycles and fights over pricing. We teach people how not to act like a sales person with an agenda, but how to become a trusted advisor with no agenda other than to help people make the right decision”
“Solicitors, engineers, business owners, corporate fundraisers and professionals of all types want to grow their business without being mistaken for a salesperson”
“The Sandler system is a proven sales and management system. It’s not suitable for everyone, so we need to go through an evaluation process with all our prospective clients. It helps with making the right decision!”
David Sandler founded the Sandler Sales Institute in 1966 and it now has 230 training centers around the world. Nigel said: "I worked in Pennsylvania with IFM Electronics and I was introduced to the Sandler methods.
"When I came back to the UK with IFM I approached Sandler to work with us, but the meeting went a different way and I ended up buying a franchise."
"I think one of the main points we get across is that sales doesn't have to be a struggle. We are not training people for a fight, we are helping them realise everyone has the ability to be successful and the importance of helping people make mutually profitable decisions."
